Master Class



Master Class with Jerrold McGrath, Toronto’s Artscape Daniels Launchpad Director of Programs


 “If we want the spaces we create— both physical and relational—
to be truly engaging, then this demands a special effort and intent, one where we draw on the creative within us and nurture experimental environments.”

Canada’s creative sector is experiencing a period of significant transformation. Increased connections to other sectors, a shift to digital creation and consumption, and greater diversity in audiences and creators, are presenting new opportunities and challenges. Necessary to this change is understanding and propelling new ways of engagement in the arts.

Applying the creative processes of design thinking, this Master Class will offer advanced leaders new approaches to creating engagement frameworks for their organizations. Drawing examples from Japanese design principles and approaches to designing video games, as well as decades of experience in supporting interactions across community and ideological boundaries, participants will emerge with a new lens and comfort level in creating and nurturing meaningful engagement experiences with their audiences.


This Master Class will consist of a 3hr session with Jerrold McGrath, Toronto’s Artscape Daniels Launchpad Director of Programs; Jerrold spent eight years at the Banff Centre for Arts and Creativity where he led the design and delivery of over 100 programs including the Toronto Arts Council Cultural Leaders Lab, New Fundamentals: Leadership for the Creative Ecology, ALT/Now: Economic Inequality, Getting to Maybe: A Social Innovation Residency, Leading by Design, and Hope Decoded, an interdisciplinary residency addressing hope and hopelessness across communities.

Jerrold also recently directed the Decolonizing Canadian Dance project on behalf of the Canadian Dance Assembly.

It is ideally suited for the arts leader who aims to:

  • Design and support spaces for ideas to emerge and work to happen;
  • Develop the skills, networks and vision to reshape institutions to engage, educate, and enrich community while applying entrepreneurial skills;
  • Work with new architectures of collaboration;
  • Tell a story in a way that inspires participation, commitment, involvement and scale; and
  • Integrate new perspectives and approaches into how to do, think about and communicate your work.

1 pm – 4 pm, Thursday, May 10, 2018
Nikkei Cultural Centre, Room TBA
$50 for conference registrants 
$100 for non-registrants 
Click here to register.

Partnering Sponsor:


About Artscape Daniels Launchpad: Artscape Daniels Launchpad, is a 30,000 square foot, one-stop art and design entrepreneurship hub opening in Toronto in 2018 that will provide affordable access to technology and tools of the trade, reframe entrepreneurship for creative people through innovative programming, and offer a gateway to services, funding, business opportunities and more. A new model of creative space, Artscape Daniels Launchpad supports creative production, collaboration, experimentation, invention and idea exchange, and will be the ideal environment for creatives to fully explore and realize their potential.

Artscape Daniels Launchpad will develop a new culture of entrepreneurship aligned with the values and aspirations of creative people and offer programs focused on entrepreneurship skills for artists and creative professionals.

About Artscape: Artscape is a not-for-profit urban development organization that makes space for creativity and transforms communities. Their work involves clustering creative people together in real estate projects that serve the needs of the arts and cultural community and advance multiple public policy objectives, private development interests, community and neighbourhood aspirations and philanthropic missions.

Since its beginning in 1986, Artscape has become recognized as an international leader in creative placemaking: a practice that leverages the power of art, culture and creativity to catalyze change, growth and transformation of place. Their mission is to develop and manage a growing portfolio of unique cultural facilities—including community cultural hubs, multi-purpose creative spaces and artist live/work projects—and by delivering programs and services that create the conditions for artists to thrive.

Artscape comprises Toronto Artscape Inc., Artscape Non-Profit Homes Inc. and Artscape Foundation. BC Artscape is an independent affiliate.


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